Marketing in the Digital Age

The Internet and Web 2.0 have transformed marketing and this seminar will get you familiar with this new landscape. Topics covered include:

 

Content Marketing

Permission Marketing

Blogs

Email capture

Newsletters

Landing Pages

Key Words

Google Analytics

SEO

Social Media

  • Twitter
  • Facebook
  • LinkedIn
  • Google +
  • Instagram
  • Snapchat

Hub and Outpost structure

Branding

 

digital-age

Marketing Funnel

Get, Keep, Grow customers

Get

  • Awareness campaigns
  • Interest
  • Consideration
  • Purchase
  • Track conversions
  • Viral loop
  • Incentives
  • Accelerate
  • Reduce CAC

Keep

  • Loyalty programs
  • Churn/attrition rates
  • Contests
  • Blog
  • Email
  • Content marketing
  • Permission marketing
  • Seth Godin

Grow

  • Unbundling
  • Freemium
  • Upsell
  • Cross sell
  • Next sell
  • Referrals
  • Affiliate marketing

Activate customers

Calls to Action

Customer Acquisition Cost CAC

Lifetime Value LTV

Metrics

LTV greater than CAC

Remember present value calculation on LTV

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