Get MBA smart without the crippling

The last MBA course you'll ever need

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30K+ active students
Course rating 4.8

Your instructor has taught professionals at industry-leading institutions

Meet your new MBA instructor

John Cousins, a best-selling author, entrepreneur, speaker, investor, and professor who has taken two companies public shares all the theory, strategies and thinking patterns he picked up along the way.

Your instructor has verified degrees from MIT, Wharton, and Boston University. His expertise in MBA corporate finance and MBA financial management comes from real-world experience leading major public companies.

Your instructor has verified degrees from MIT, Wharton and Boston University.

Get a verifiable certificate

Get a verifiable mini MBA certificate that elevates your credibility. Elevate your skills. Elevate your future.

Get a LinkedIn badge

Share your achievement on LinkedIn. Each certificate is verifiable, Display your MBA certificate online with pride and showcase your achievement on LinkedIn. Each certificate is verifiable, standing as proof of your expertise.standing as proof of your expertise.

Grow professionally

Boost your career prospects. Having that extra edge can open doors.
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Instantly accessible

The moment you finish, it's yours. Access your certificate instantly.

Build relationships

Foster valuable relationships. Knowledge is a bridge to meaningful connections.

Loved by 30,992 students

Hours of step-by-step on-demand video classes ready when you are.

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The harsh truth behind MBA degrees.

MBA skills

Deep roots are where experience and expertise grow. Skills make you valuable– not fluff.

MBA degrees

Flashy. But what does it help you have all the leaves without a proper root system?

Instantly become more valuable in your career

Information you'll—actually—use to make better business decisions.

Grasp financial accounting

Understand the revenue and cost of “ingredients” that go into creating and delivering products to determine how much money is left over to pay for business operations.

Grasp financial accounting

Understand the revenue and cost of “ingredients” that go into creating and delivering products to determine how much money is left over to pay for business operations.

Grasp financial accounting

Understand the revenue and cost of “ingredients” that go into creating and delivering products to determine how much money is left over to pay for business operations.

Grasp financial accounting

Understand the revenue and cost of “ingredients” that go into creating and delivering products to determine how much money is left over to pay for business operations.

Grasp financial accounting

Understand the revenue and cost of “ingredients” that go into creating and delivering products to determine how much money is left over to pay for business operations.

Analyze financial statements

Learn how the three financial statements relate, interconnect and flow. This knowledge will unlock accounting and finance and make you more intelligent and valuable as an entrepreneur, employee, consultant, or investor.

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Micro MBA Syllabus

Duration: 6 hours of on-demand coursework

Course Objectives

  • Gain essential business skills for career advancement or entrepreneurship
  • Comprehensively understand financial statements
  • Learn to analyze financial ratios for company health assessment
  • Understand time value of money and its implications

Modules and Sessions

Module 1: Introduction to the Course

  • Course Overview
  • Introduction to Vital Skills in Financial Management

Module 2: Understanding Financial Statements

  • Overview of Financial Statements
  • The Role of Accounting in Producing Financial Statements
  • Detailed Exploration of the Income Statement
  • Introduction to the Balance Sheet
  • Overview of the Cash Flow Statement
  • Interconnection and Flow of Financial Statements
  • Recap of Income Statement and Balance Sheet
  • Differences Between Capex and Opex
  • Whiteboard Summary of Financial Statements
  • Quiz and Review on Financial Statement Flow

Module 3: Financial Ratio Analysis

  • Evaluating Company Health Through Ratios
  • Comparison of Company Ratios for Competitive Analysis
  • Gaining Financial Insights from Ratios
  • Understanding Solvency and Liquidity Ratios
  • The Importance of Financial Ratios in Business

Module 4: The Time Value of Money and Its Applications

  • Fundamentals of Finance Related to Time Value
  • Applying Financial Statements for Decision Making and Free Cash Flow Analysis
  • Introduction to Discounted Cash Flows and Present Value
  • Weighted Average Cost of Capital (WACC)
  • Calculating Net Present Value (NPV)
  • Understanding Internal Rate of Return (IRR)

Module 5: Marketing

  • MBA Marketing Concepts
  • Marketing Basics
  • Market Behaviour
  • Marketing Segmentation Targeting Positioning
  • Market Size Matters
  • Marketing TAM SAM SOM
  • Marketing and Pricing
  • Marketing Content and the Customer Journey
  • Digital Marketing
  • Marketing Trends in eCommerce
  • Marketing Tools and Techniques
  • Growth Hacking Marketing
  • Niche Marketing in the Digital Age

Assessment Methods

Final Exam: Pass with >80% for a certificate of completion and a LinkedIn badge.

Materials included

  • Course slide decks and reading materials provided
  • Access to a financial calculator or spreadsheet software

Recommended Reading

Supplementary books and articles included

Course Communication

Your instructor is available for asynchronous video chat assistance, usually responding within a few hours.

Our students excel.

I recently took your MBA ASAP course, which I completed as part of our EY badges program, and I truly enjoyed it. I was particularly impressed by the way you present both simple and complex concepts in a consistent, understandable, practical, and smart manner.

Elena Litova
MBA ASAP Alumnus
Head of Brand, Ernst & Young

Big plus in your course is the structure! I have a tree map in my head now on what to focus on and what’s really important. Exactly what I needed for financial literacy as an aspiring project manager.

Ali Legzali
MBA ASAP Alumnus
eBusiness Advisor, Dell

“Fantastic content and delivery. For python coding exercise, may be easier to have a shell script, and then let folks work on the formula etc. Thanks again.”

Frank C
MBA ASAP Aluminus

The MBA ASAP course provided a comprehensive understanding of financial concepts, including NPV, with practical insights and hands-on exercises.

Josephine A
MBA ASAP Alumnus

You are making so much impact. What I am getting is way valuable than the cost of the programme.  In my husband words; “all these for the amount paid”……..and my response to him was …….”he is just GIVING BACK”. Thank you and may you be fulfilled through people’s growth stories because you are touching lives.

Nkechi Yvonne Obigho
MBA ASAP Alumnus

MBA books are full of fluff

Sharpen your business skills fast

MBA books are notorious for being loaded with outdated academic methods you'll never use in the workplace. Learn from an instructor who talks the talk and walks the walk.

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