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Your personal cable car ride to the top of business.

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Course rating 4.8

MBA ASAP

Your personal cable car ride to the top of business.

$ 49.90 USD

$ 29.90 USD

Get your copy
Step-by-step instruction
Learn on your own pace
Written for simplicity
Book rating 4.9

Your instructor has taught professionals at industry-leading institutions

Your new instructor is not just an instructor

Meet your new MBA instructor

John Cousins, a best-selling author, entrepreneur, speaker, investor, and professor who has taken two companies public shares all the theory, strategies and thinking patterns he picked up along the way.

Your instructor has verified degrees from MIT, Wharton and Boston University.

MBA ASAP: A World-Class Business Education in One Volume

Why Read This Book?

  • Comprehensive Business Knowledge: Gain a deep understanding of the key areas of business administration, including entrepreneurship, financial literacy, marketing, accounting, management, negotiations, operations, corporate finance, economics, business law, human resource management, statistics, intellectual property, and strategic planning.
  • Simplified Concepts: John Cousins masterfully breaks down complex subjects into simple, digestible concepts, making it accessible for everyone—whether you're just starting your business journey or looking to advance your career.
  • Cost and Time Efficiency: Save hundreds of thousands of dollars and years of time by skipping traditional business school. This book provides a world-class MBA education at a fraction of the cost and time.
  • Practical Application: Learn practical skills that can be applied immediately in your business or career. From creating value for customers to understanding financial markets, this book covers the real-world applications of business principles.
  • Self-Empowerment: Take charge of your education and career. Cousins emphasizes the importance of self-directed learning and experimentation, encouraging readers to learn by doing and to continuously refine their skills.
  • Expert Insights: Benefit from the wisdom and experience of John Cousins, a business school advocate who believes in the power of self-education. His insights help demystify business jargon and focus on common-sense fundamentals that drive success.

What You’ll Learn:

  • Entrepreneurship and Startups: Understand the foundational principles of starting and growing a business.
  • Ethics in Business: Learn the importance of ethical decision-making and its impact on long-term success.
  • Financial Literacy: Master the art of reading and interpreting financial statements to make informed decisions.
  • Marketing in the Digital Age: Explore modern marketing strategies and how to effectively reach your target audience.
  • Management & Leadership: Develop leadership skills to inspire and manage teams effectively.
  • Negotiations: Gain techniques to negotiate successfully in various business scenarios.
  • Operations and Supply Chain Management: Learn how to optimize operations and manage supply chains efficiently.
  • Corporate Finance: Understand the principles of corporate finance and how to manage business finances.
  • Economics and Financial Markets: Get a grasp of economic principles and how financial markets operate.
  • Business Law: Familiarize yourself with the legal aspects of running a business.
  • Human Resource Management: Learn how to manage and develop talent within your organization.
  • Statistics for Business: Use statistical methods to analyze business data and make better decisions.
  • Intellectual Property: Protect your business’s intellectual property and understand its importance.
  • Strategic Planning and Implementation: Create and implement effective business strategies.

Who Should Read This Book?

  • Aspiring Entrepreneurs: Anyone looking to start their own business and needs a solid foundation in business principles.
  • Business Professionals: Individuals aiming to advance their careers by deepening their business knowledge and skills.
  • Students and Self-Learners: Those who want to acquire an MBA-level education without enrolling in an expensive and time-consuming program.
  • Seasoned Executives: Professionals seeking to refresh and update their business acumen in a rapidly changing world.

Transform Your Business Acumen Today

Skip the traditional MBA route and educate yourself with MBA ASAP. Embrace the journey of self-learning, save time and money, and master the game of business to become the chess player, not the chess piece. Dive into this essential guide and start your path to business mastery today.

Your new instructor is not just an instructor

Meet the author

John Cousins, a best-selling author, entrepreneur, speaker, investor, Y Combinator alumni, and professor who has taken two companies public shares all the theory, strategies and thinking patterns he picked up along the way.

Your instructor has verified degrees from MIT, Wharton and Boston University.

Get a verifiable certificate

Certificates that elevate your credibility. Elevate your skills. Elevate your future.

Get a LinkedIn badge

Share your achievement on LinkedIn. Each certificate is verifiable, standing as proof of your expertise.

Grow professionally

Boost your career prospects. Having that extra edge can open doors.
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Instantly accessible

The moment you finish, it's yours. Access your certificate instantly.

Build relationships

Foster valuable relationships. Knowledge is a bridge to meaningful connections.

Loved by 30,992 students

Hours of step-by-step on-demand video classes ready when you are.

The harsh truth behind MBA degrees.

MBA skills

Deep roots is where experience and expertise grow. Skills make you valuable—not fluff.

MBA degrees

Flashy. But what does it help you have all the leaves without a proper root system?

Instantly become more valuable in your career

Information you'll—actually—use to make better business decisions.

Understand corporate finance

How and why understanding how to read financial statements will put you head and shoulders above your colleagues and open up career and investment opportunities that are guaranteed to change your life.

Grasp financial accounting

Understand the revenue and cost of “ingredients” that go into creating and delivering products to determine how much money is left over to pay for business operations.

Analyze financial statements

Learn how the three financial statements relate, interconnect and flow. This knowledge will unlock accounting and finance and make you more intelligent and valuable as an entrepreneur, employee, consultant, or investor.

Sharpen your financial reporting

If you aspire to start a business, invest successfully, or advance your career you need to know how to write and understand financial statements. They are the lingua franca of business.

Make better business decisions

After completing this course you'll have a firm understanding on how to make data-driven business decisions. You'll know how to spot financial weak spots and learn how to turn them into opportunities.

Understand venture capital

Understand how much money investors have put into the business in exchange for ownership and how much money the company has retained from its own profits to grow the business.

Not sure if this course is for you?

Test your MBA knowledge with this 5-minute placement quiz.

Micro MBA Syllabus

Duration: 6 hours of on-demand coursework

Course Objectives

  • Gain essential business skills for career advancement or entrepreneurship
  • Comprehensively understand financial statements
  • Learn to analyze financial ratios for company health assessment
  • Understand time value of money and its implications

Modules and Sessions

Module 1: Introduction to the Course

  • Course Overview
  • Introduction to Vital Skills in Financial Management

Module 2: Understanding Financial Statements

  • Overview of Financial Statements
  • The Role of Accounting in Producing Financial Statements
  • Detailed Exploration of the Income Statement
  • Introduction to the Balance Sheet
  • Overview of the Cash Flow Statement
  • Interconnection and Flow of Financial Statements
  • Recap of Income Statement and Balance Sheet
  • Differences Between Capex and Opex
  • Whiteboard Summary of Financial Statements
  • Quiz and Review on Financial Statement Flow

Module 3: Financial Ratio Analysis

  • Evaluating Company Health Through Ratios
  • Comparison of Company Ratios for Competitive Analysis
  • Gaining Financial Insights from Ratios
  • Understanding Solvency and Liquidity Ratios
  • The Importance of Financial Ratios in Business

Module 4: The Time Value of Money and Its Applications

  • Fundamentals of Finance Related to Time Value
  • Applying Financial Statements for Decision Making and Free Cash Flow Analysis
  • Introduction to Discounted Cash Flows and Present Value
  • Weighted Average Cost of Capital (WACC)
  • Calculating Net Present Value (NPV)
  • Understanding Internal Rate of Return (IRR)

Module 5: Marketing

  • MBA Marketing Concepts
  • Marketing Basics
  • Market Behaviour
  • Marketing Segmentation Targeting Positioning
  • Market Size Matters
  • Marketing TAM SAM SOM
  • Marketing and Pricing
  • Marketing Content and the Customer Journey
  • Digital Marketing
  • Marketing Trends in eCommerce
  • Marketing Tools and Techniques
  • Growth Hacking Marketing
  • Niche Marketing in the Digital Age

Assessment Methods

Final Exam: Pass with >80% for a certificate of completion and a LinkedIn badge.

Materials included

  • Course slide decks and reading materials provided
  • Access to a financial calculator or spreadsheet software

Recommended Reading

Supplementary books and articles included

Course Communication

Your instructor is available for asynchronous video chat assistance, usually responding within a few hours.

"John is an excellent teacher. He makes these concepts very clear and understandable - I'm using it as a side resource for a finance course I'm currently taking. His explanations are more straightforward and helpful than my MBA professors' (my prof is also good for the record, but comparatively speaking John is easier to learn from). Many finance explanations are unnecessarily complex, but John has the gift of cutting out the fluff and making it simple. He cares about the topic and is excited to help us by giving us this knowledge. Couldn't be happier with the course. Thanks, John!"

Greg Johnson

Los Angeles

reviews

Our students excel.

Big plus in your course is the structure! I have a tree map in my head now on what to focus on and what’s really important. Exactly what I needed for financial literacy as an aspiring project manager.

Ali Legzali
MBA ASAP Alumnus
eBusiness Advisor, Dell

“Fantastic content and delivery. For python coding exercise, may be easier to have a shell script, and then let folks work on the formula etc. Thanks again.”

Frank C
MBA ASAP Aluminus

The MBA ASAP course provided a comprehensive understanding of financial concepts, including NPV, with practical insights and hands-on exercises.

Josephine A
MBA ASAP Alumnus

You are making so much impact. What I am getting is way valuable than the cost of the programme.  In my husband words; “all these for the amount paid”……..and my response to him was …….”he is just GIVING BACK”. Thank you and may you be fulfilled through people’s growth stories because you are touching lives.

Nkechi Yvonne Obigho
MBA ASAP Alumnus

Cause nobody can ever take your knowledge away from you

MBA books are full of fluff

Sharpen your business skills fast

MBA books are notorious for being loaded with outdated academic methods you'll never use in the workplace. Learn from an instructor who talks the talk and walks the walk.

92%
Completion rate
98%
Satisfaction rate
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