Marketing fundamentals

Master the basics of marketing, including how to position your product, attract customers, and build a strong brand presence.

Micro MBA

After diving into our Micro MBA, you’ll grasp the essence of corporate finance, leverage strategies to make smart business choices, and see the key role finance plays in strategic decisions.

Overview of financial statements

Importance of accounting

Income statement

Income statement: revenue

Income statement: expenses

Income statement: net income

Cash flow statement

Interconnection and flow of financial statements

Summary of the interconnection of financial statements

Introduction to understanding financial statements

Financial statements

Summary of income statement and balance sheet

Visual summary of financial statements

Review of the financial statement flow quiz

Financial ratio analysis of financial statements

Introduction to financial ratio analysis of financial statements

Financial statement and ratio analysis

Calculation of liquidity and solvency ratios

Conclusion of financial ratio analysis

Break-even analysis

Finance, accounting, and economics

Finance is empowerment

Financial statements and financial reporting

Introduction to corporate finance

Introduction to the time value of money

The time value of money

History lesson: TVM

Discounted cash flows (DCF): present value and future value

Financial decision-making and free cash flow

Weighted average cost of capital

WACC quiz solution

Introduction to net present value

NPV calculation

Net present value

NPV spreadsheet quiz answers

Internal rate of return

Marketing fundamentals

Market behavior

Segmentation, targeting, and positioning in marketing

Market size matters

Marketing TAM, SAM, SOM

Level 1 pricing and marketing

Content marketing and the customer journey

Digital marketing

E-commerce marketing trends

Marketing tools and techniques

Growth hacking in marketing

Niche marketing in the digital age